Total advertising expenditure divided by total sale over some time period. Useful for evaluating how effective the company's advertising campaigns have been at generating sales; all other things being equal, the lower the ratio, the better.
Related information about advertising sales ratio:
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Definition of advertising sales ratio: Total advertising expenditure divided by total sale over some time period. Useful for evaluating how effective the company's ...
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Definition of advertising sales ratio: The measurement on how efficient a company's marketing strategy is. The ratio is calculated by dividing the number of ...
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tion to its intensity (advertising-sales ratio). ... advertising-sales ratio which occurs in 21 of the .... AS4 = Top Four Firm Advertising-Sales Ratio ('I'4AJ'T4S), ...
- Advertising / Sales Ratios - US and UK product categories | warc.com
Advertising expenditure as a percentage of sales value across US and UK product categories - data for setting advertising budgets.
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advertising/sales ratio, the four-firm concentration ratio and measurements that ... the advertising/sales ratio is influenced by profit margins and other variables.