A regulatory program of the Federal Trade Commission (FTC) requiring advertisers to have documentation in order to support the claims that they make in their advertisements.
Related information about advertising substantiation:
- Advertising Substantiation
Advertising Substantiation: This web site discusses the important topic of advertising substantiation.
- FTC Policy Statement Regarding Advertising Substantiation
On March 11, 1983, the Commission published a notice requesting comments on its advertising substantiation program.1 To facilitate analysis of the program, ...
- Advertising Substantiation Principles
What claims does the advertisement convey to reasonable consumers? ▫ Does the material submitted by the advertiser substantiate those claims? Framework ...
- advertising substantiation - Business Definition
advertising substantiation definition: The Federal Trade Commission requirement that advertisers and advertising agencies have a reasonable basis (objective ...
- Advertising Substantiation: You Must Substantiate Your Claims
Advertising Substantiation: A Compelling Look into the Important Topic of Advertising Substantiation.
- Has the FTC Changed the Game On Advertising Substantiation?
Feb 3, 2011 ... dard in its Advertising Substantiation Policy Statement. The. Policy Statement made clear that the standard was intended to be quite flexible.
- The FTC's Advertising Substantiation Program - JStor
DOROTHY. COHEN. The FTC's advertising substantiation program-a regulatory mechanism effecting many marketer's decision making-is examined.
- Advertising Substantiation | Marketing Research Association
Advertising Substantiation. (Last Updated 03/10/2011) Download PDF version. Advertisers often make claims in promotions about their products and services.