The use of celebrities, such as well-known athletes and entertainers, to endorse and promote products. Celebrity advertising attempts to associate a product with the money, popularity, fame, or appearance of the celebrity. The implied message is that purchasing the product will enable a consumer to become more like the celebrity.
Related information about celebrity advertising:
- Celebrity Advertising: An Assessment of Its Relative Effectiveness
celebrity advertising increases the marketers' financial risk. Indeed, it ... Few studies have actually compared celebrity advertising to non-celebrity advertising to ...
- What Is Celebrity Advertising?
Celebrity advertising is the use of a public figure's likeness to sell a product or service. Celebrities who participate in this...
- What Are Five Advantages to Using Celebrities in Advertising ...
Rediff.com: Is Celebrity Advertising Effective? Venture Republic: Branding and Celebrity Endorsements · Supermarket News: Retail Representatives · Inc.: ...
- What is celebrity advertising? definition and meaning
Definition of celebrity advertising: Using a famous person's image to sell products or services by focusing on the person's money, popularity, or fame to promote ...
- Celebrity Advertising
Celebrity Advertising is within everyone's budget. Finding the right celebrity for your project at the right price is key to your success. Here is some recent video of ...
- Celebrity Advertisements: Exposing A Myth Of ... - Brandchannel
Despite this, we are not arguing that celebrity advertising is altogether ineffective. Celebrity endorsements can be quite compelling given the right creative and ...
- Celebrity advertising campaigns :: Cosmopolitan UK
Oct 22, 2012 ... a gallery of celebrities that have fronted recent advertising fashion and beauty campaigns for brands including Christian Dior, DKNY and ...
- Foreign celebrity advertising - Wikipedia, the free encyclopedia
Foreign celebrity advertising is a popular form of advertising in parts of Asia, Eastern Europe and Latin America. The phenomenon is most pronounced when ...