When a consumer does comparative research on two similar products and tries to make a decision on which is the best product to purchase for the quality and price listed.
Related information about halo effect:
- Halo effect - Wikipedia, the free encyclopedia
The halo effect or halo error is a cognitive bias in which our judgments of a person's character can be influenced by our overall impression of him or her. It can be ...
- Halo Effect Definition | Investopedia
The halo effect is a term used in marketing to explain the bias shown by customers towards certain products because of a favorable experience with other ...
- Idea: The halo effect | The Economist
Oct 14, 2009 ... The existence of the so-called halo effect has long been recognised. It is the phenomenon whereby we assume that because people are good ...
- Halo effect - Merriam-Webster Online
generalization from the perception of one outstanding personality trait to an overly favorable evaluation of the whole personality ...
- halo effect - definition of halo effect by the Free Online Dictionary ...
An effect whereby the perception of positive qualities in one thing or part gives rise to the perception of similar qualities in related things or in the whole.
- The Halo Effect: ... and the Eight Other Business Delusions That ...
This tart takedown of fashionable management theories is a refreshing antidote to the glut of simplistic books about achieving high performance. Rosenzweig, a ...
- The Halo Effect in Overdrive | Psychology Today
Jul 1, 2009 ... The halo effect, Michael Jackson, and mortality. By Kayla Causey and Aaron Goetz...
- The Halo Effect - Author's Blog
The Halo Effect, a site dedicated to clear thinking about business and Management, is a companion to the book, The Halo Effect Ö and the Eight Other Delusions ...