The tendency for individuals to prefer avoiding losses rather than accruing gains. The theory was first introduced in 1979 by Kahneman and Tversky under the assumption that losses have a larger impact on preferences than that of the advantages of gains.
Related information about loss aversion:
- Loss aversion - Wikipedia, the free encyclopedia
In economics and decision theory, loss aversion refers to people's tendency to strongly prefer avoiding losses to acquiring gains. Some studies suggest that ...
- Loss Aversion - Morningstar
It's no secret, for example, that many investors will focus obsessively on one investment that's losing money, even if the rest of their portfolio is in the black.
- Loss Aversion
"In prospect theory, loss aversion refers to the tendency for people to strongly prefer avoiding losses than acquiring gains. Some studies suggest that losses are ...
- The Boundaries of Loss Aversion - Wolfweb
goods that are given up “as intended” do not exhibit loss aversion. For example ... consistent with prospect theory, loss aversion provides a complete account of ...
- Loss Aversion and Teachers - The Daily Beast
Sep 19, 2012 ... With the Chicago strike settled, check out this fascinating motivator for teachers to improve test scores.
- How Anchoring, Ordering, Framing, and Loss Aversion Affect ...
Mar 7, 2011 ... In my previous couple of columns, I discussed a very important aspect of decision -making: relativity—the way people determine value by ...
- Merit pay and 'loss aversion:' Nonsense studies - The Answer Sheet ...
Jul 23, 2012 ... Uh oh, educators, hold onto your hats! It appears that a new catchphrase is coming to school reform, and it's called 'loss aversion.' Loss ...
- Loss Aversion: The Shortsightedness of “Playing Not to Lose ...
Jul 21, 2011 ... As I wrote in a previous post, we experience the pain of a loss much more acutely than we experience the pleasure of a gain. One result is that ...