The external elements that exist outside of a company's control that can significantly impact its performance and ability to compete in its marketplace. Examples of macroenvironment elements are the economy, government policy-making, technology, social conditions, and nature. For companies with a global foot-print, their exposure to macro environment elements is magnified.
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macroenvironment Universe of sociological elements that affect a company's ability to serve its customers or sell its goods and services.
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May 1, 2011 ... SOCIO ECONOMICTRENDSMACRO ENVIRONMENTForces that shape opportunities and posethreats to a company.
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This subsection of the situation analysis section of your marketing plan describes only relevant information on macroenvironmental trends that might affect your ...
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marketing macro environment marketing macroenvironment macro environment forces macroenvironment forcesFree Online eBook on HRM Text Books Read ...