Separation of a market that is relatively uniform in character into different segments that have different preferences and demand patterns, each requiring different marketing approaches. The division of the cellular phone market into several divergent markets for different classes of smart phone is an example of market fragmentation.
Related information about market fragmentation:
- What is market fragmentation? - BusinessDictionary.com
Definition of market fragmentation: Emergence of new segments (in a previously homogeneous market) which have their own distinct needs, requirements, and ...
- Market Fragmentation Definition from Financial Times Lexicon
market fragmentation. The term refers to how financial markets are structured. Typically, a market can be either 'concentrated', where most, if not all, trading in a ...
- What is market fragmentation? - InvestorWords.com
Definition of market fragmentation: Separation of a market that is relatively uniform in character into different segments that have different preferences and ...
- Is market fragmentation harming market quality?
We examine how fragmentation is affecting market quality in US equity markets. We use newly available trade reporting facilities (TRFs) data to measure ...
- Market Fragmentation | Knowledge@Wharton High School
Market fragmentation is the concept that all markets are diverse and composed of different segments, reflecting different needs, wants, responses to marketing ...
- The New Demographics and Market Fragmentation.
Market Fragmentation. The underlying premise of this article is that changing demographics will lead to a splintering of the mass markets for grocery products ...
- Is Market Fragmentation Harming Market Quality? by Maureen O ...
Mar 12, 2009 ... Equity markets world-wide have seen a proliferation of trading venues and the consequent fragmentation of order flow. In this paper, we ...
- Competition, Fragmentation, and Market Quality - National Bureau of ...
SEC to continue to monitor the issue of market fragmentation. ... ing on the Results of a GAO Study on Market Fragmentation before the Subcommittee ...