An extension of the business planning process that focuses on identifying future opportunities and assessing the organization's financial, technological and competitive readiness to exploit them. The process includes identifying unmet or underserved customer needs, identifying target markets, assessing competitive advantages, and assessing the company's resource capacity in meeting the market's needs.
Related information about market opportunity analysis:
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Definition of market opportunity analysis: An application of forecasting techniques to the market factors that may influence the demand for a product identified as ...
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Market opportunity analysis where will the business compete? Learning objectives. What is market opportunity analysis? How to identify unmet and/or ...
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MARKET OPPORTUNITY ANALYSIS. The challenge: Find a need and satisfy it. . Are your products consistent with your customers' current and future needs?
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Definitions & Responsibilities for Market Opportunity Analysis. Market Opportunity Analysis using advanced analytical techniques, describes market segment ...
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Mar 27, 2012 ... It's important to understand the potential impact that a new disruptive technology might have on the marekt. The role of the Market Opportunity ...
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Definition of market opportunity analysis: An extension of the business planning process that focuses on identifying future opportunities and assessing the ...