A marketing technique that targets a group of customers with specific characteristics.
Related information about market segmentation:
- Market segmentation - Wikipedia, the free encyclopedia
While there may be theoretically 'ideal' market segments, in reality every organization engaged in a market will develop different ways of imagining market ...
- Market Segmentation Definition | Investopedia
A marketing term referring to the aggregating of prospective buyers into groups ( segments) that have common needs and will respond similarly to a marketing ...
- Market Segmentation - NetMBA
An introduction to market segmentation in consumer and industrial markets.
- Market Segmentation - QuickMBA
Market segmentation can be performed on various bases...
- Market Segmentation (Business Reference Services, Library of ...
Annotated list of selected print and internet business resources related to market segmentation research. Business Reference Services. Science, Technology ...
- Market segmentation by customer needs - know your markets
Market segmentation by customer needs - understanding customer requirements.
- Market Segmentation - Business Plans
The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are most likely to purchase your offering.
- What is market segmentation? definition and meaning
Definition of market segmentation: The process of defining and subdividing a large homogenous market into clearly identifiable segments having similar needs , ...