Mass production of goods with differing individual specifications through the use of components that may be assembled in a number of different configurations. Mass customization is a cost-efficient way of offering some of the benefits of customization.
Related information about mass customization:
- Mass customization - Wikipedia, the free encyclopedia
Mass customization, in marketing, manufacturing, call centres and management, is the use of flexible computer-aided manufacturing systems to produce custom ...
- Article on Mass Customization.
Article on mass customization showing how to build mass customized products on-demand without forecasts or inventory.
- Mass Customization Is (Finally) The Future Of Products | Forrester ...
Apr 15, 2011 ... Mass customization has been the “next big thing” in product strategy for a very long time. Theorists have been talking about it as the future of ...
- Mass Customization
Sep 10, 2012 ... Thoughts on Mass Customization, Design-Your-Own and Personalization.
- Mass Customization: The New Frontier in Business Competition: B ...
"Brings to the fore the discussion on how companies will meet the future needs of their customers and, ultimately, survive in intensely competitive markets.
- Mass Customisation - Overview
It was then further developed by Joseph Pine in his book Mass Customization - The New Frontier in Business Competition . See External Resources.
- Beyond Mass Customization - B. Joseph Pine II - Harvard Business ...
May 2, 2011 ... That's why mass customization is so important today. (See my HBR articles Making Mass Customization Work, Do You Want to Keep Your ...
- What is mass customization? definition and meaning
Definition of mass customization: Production of personalized or custom-tailored goods or services to meet consumers' diverse and changing needs at near ...