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above-the-line advertising

nounadvertising for which payment is made (such as an ad in a magazine or a stand at a trade fair) and for which a commission is paid to an advertising agency

Related information about above-the-line advertising:
  1. Below the line (advertising) - Wikipedia, the free encyclopedia
    Above the line (ATL), below the line (BTL), and through the line (TTL), in organizational business and marketing communications, are advertising techniques, ...
     
  2. Above the line - Wikipedia, the free encyclopedia
    Above the line (filmmaking), an accounting term used in film production to denote expenditures that occur prior to filming; Above the line (advertising), ...
     
  3. Types of Advertising : Andrew Gaerig | The Economics of Advertising
    Often, advertising activities are divided into two categories: above the line advertising and below the line advertising. Above the line advertising refers mostly to ...
     
  4. Examples of Above the Line Advertising | Chron.com
    Above-the-line advertising includes tactics used to reach a mass audience and build a brand for a new or existing business. The types of advertising activities ...
     
  5. Examples of Below-the-Line Advertising | Chron.com
    Advertising can be typically be grouped into two categories: above-the-line and below-the-line advertising. Above-the-line advertising is typically marketing that ...
     
  6. Below the Line
    In this example, the TV commercial is a form of "above the line" advertising and once in the store, the target customer is presented with "below the line" ...
     
  7. Above-the-line advertising advertising in the - VATC
    David Jobber. Principles and Practice of Marketing. A. Above-the-line advertising advertising in the mass media, including press, radio, television, and posters ...
     
  8. ROI on Experiential vs. Above the Line Advertising : http://portma.com
    We have a client that is looking for some comparison info for the ROI on Experiential to Above the Line advertising. Along the lines of what is the difference ...