In the broadcast industry, a geographic area covered by a television or radio station. The Arbitron Company publishes data on Areas of Dominant Influence throughout the United States, which are used by advertisers to decide which television and radio stations will provide the targeted geographic marketing exposure.
Related information about area of dominant influence (ADI):
- What is area of dominant influence (ADI)? definition and meaning
Definition of area of dominant influence (ADI): An exclusive geographic market area defined by the Arbitron Company as a device to measure the market ...
- area of dominant influence (ADI): Definition from Answers.com
area of dominant influence (ADI) In the measurement of television audience data, geographic area composed of all the counties influenced by originating.
- Media market - Wikipedia, the free encyclopedia
Arbitron at one time also maintained similar areas for television ratings, each called an area of dominant influence (ADI). There were 286 ADI's in the United ...
- What is area of dominant influence (ADI)? - InvestorWords.com
Definition of area of dominant influence (ADI): In the broadcast industry, a geographic area covered by a television or radio station. The Arbitron Company ...
- Area of dominant influence - What does ADI stand for? Acronyms ...
Acronym, Definition. ADI, Analog Devices, Inc. ADI, Acceptable ...
- * Area of dominant influence - (Marketing & Web): Definition
Area of Dominant Influence (ADI): Arbitron measurement area that comprises those counties in which stations of a single originating market account for a greater ...
- ADI - Area of Dominant Influence (television industry)
... of television households within the station's Area of Dominant Influence (ADI), an area used by Arbitron to analyze broadcast television station competition.
- Geographic Definitions
Area of Dominant Influence (ADI) – a geographic area that represents individual television markets as defined by Arbitron. Analogous to DMA's, ADI definitions ...