An illegal tactic in which a seller advertises a product with the intention of persuading customers to purchase a more expensive product. When a seller uses this tactic, they frequently tell the customer that the original product is sold out or no longer available (even if the product is indeed still available), and push hard for the customer to purchase the costlier product. This tactic can be considered false advertising if the seller is not actually providing the original product, but if the item is available but the seller strongly encourages the customer towards another item, in general no legal action can be taken.
Related information about bait and switch:
- Bait-and-switch - Wikipedia, the free encyclopedia
Bait-and-switch is a form of fraud, most commonly used in retail sales but also applicable to other contexts. First, customers are "baited" by advertising for a ...
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A dishonest marketing tactic in which a marketer advertises a very attractive price /rate/term that is really a teaser rate meant to attract customers. Once the ...
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Sales of the advertised merchandise do not preclude the existence of a bait and switch scheme. It has been determined that, on occasions, this is a mere ...
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a sales tactic in which a customer is attracted by the advertisement of a low- priced item but is then encouraged to buy a higher-priced one. 2. : the ploy of offering ...
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Definition of bait and switch: An illegal tactic in which a seller advertises a product with the intention of persuading customers to purchase a more expensive ...
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