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market opportunity

A potentially favorable condition in which a business can capitalize on a changing trend or an increasing demand for a product by a demographic group that has yet to be recognized by its competitors. For a market opportunity to exist, a company must be able to identify who its potential customers are, the specific needs that need to be met, the size of the market, and its capacity to capture market share.

Related information about market opportunity:
  1. Market analysis - Wikipedia, the free encyclopedia
    3.1 Market size; 3.2 Market trends; 3.3 Market trends; 3.4 Market growth rate; 3.5 Market opportunity; 3.6 Market profitability; 3.7 Industry cost structure ...
     
  2. What is market opportunity? definition and meaning
    Definition of market opportunity: Newly identified need, want, or demand trend that a firm can exploit because it is not being addressed by the competitors.
     
  3. Validate Your Market Opportunity
    Indeed, lenders, investors and potential employees will want to understand the size and scope of this opportunity. And, so must you.
     
  4. Market Opportunity - The Duke Entrepreneurship Manual: A ...
    Below are a set of questions that can help the entrepreneur analyze a potential market opportunity. Environment: What is the potential customer's current ...
     
  5. IV. MARKET OPPORTUNITY ANALYSIS - ArnoldIT
    MARKET OPPORTUNITY ANALYSIS. The challenge: Find a need and satisfy it. . Are your products consistent with your customers' current and future needs?
     
  6. What's Your Market Opportunity — Really?
    Jul 11, 2011 ... As a result they overestimate their market opportunity and accordingly their ... So you need to ask yourself: what's my market opportunity — really!
     
  7. Market Opportunity and Unmet Customer Needs | Strategyn
    A market opportunity exists when customers struggle to execute the job-to-be- done. We identify and prioritize the market opportunities that drive growth.
     
  8. Market Opportunity Analysis - Gatton College of Business and ...
    Market opportunity analysis where will the business compete? Learning objectives. What is market opportunity analysis? How to identify unmet and/or ...