Exchange Currency

market segment

A group of consumers that share multiple characteristics, such as demographics, behavioral propensities, psychographic similarities, geographic relationships with unmet or underserved needs, that is large enough, and accessible enough to present a viable marketing opportunity for a business.

Related information about market segment:
  1. Market segmentation - Wikipedia, the free encyclopedia
    An ideal market segment meets all of the following criteria: It is possible to measure. It must be large enough to earn profit. It must be stable enough that it does ...
     
  2. What is market segment? definition and meaning
    Definition of market segment: An identifiable group of individuals, families, businesses, or organizations, sharing one or more characteristics or needs in an ...
     
  3. Market Segment Research
    Insight & Strategy for the US Hispanic Marketplace. Home. PLEASE TAKE NOTE OF CONTACT INFORMATION AS OF APRIL 1, 2010. Phone: 305-613-4043 ...
     
  4. Market Segment Definition | Investopedia
    A group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their ...
     
  5. Why Segment a Market?
    Sep 23, 2012 ... Gain share of the market segment. Unless a business has a strong or leading share of a market, it is unlikely to be maximising its profitability.
     
  6. Market Segmentation
    Based on features or content of your offering you can target a market segment. A product might be books on how to start a business or a service might be ...
     
  7. Chapter 9 Market Segmentation, Class Notes
    A market segment consists of individuals, groups or organizations with one or more characteristics that cause them to have relatively similar product needs.
     
  8. PRIZM > Market Segmentation, Market Segmentation Research ...
    Market Segment Research. Market Segments, Consumer Market Segments, and Customer Segmentation Profiling. Claritas Prizm NE Marketing Segmentation ...