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mass customization

Mass production of goods with differing individual specifications through the use of components that may be assembled in a number of different configurations. Mass customization is a cost-efficient way of offering some of the benefits of customization.

Related information about mass customization:
  1. Mass customization - Wikipedia, the free encyclopedia
    Mass customization, in marketing, manufacturing, call centres and management, is the use of flexible computer-aided manufacturing systems to produce custom ...
     
  2. Article on Mass Customization.
    Article on mass customization showing how to build mass customized products on-demand without forecasts or inventory.
     
  3. Mass Customization Is (Finally) The Future Of Products | Forrester ...
    Apr 15, 2011 ... Mass customization has been the “next big thing” in product strategy for a very long time. Theorists have been talking about it as the future of ...
     
  4. Mass Customization
    Sep 10, 2012 ... Thoughts on Mass Customization, Design-Your-Own and Personalization.
     
  5. Mass Customization: The New Frontier in Business Competition: B ...
    "Brings to the fore the discussion on how companies will meet the future needs of their customers and, ultimately, survive in intensely competitive markets.
     
  6. Mass Customisation - Overview
    It was then further developed by Joseph Pine in his book Mass Customization - The New Frontier in Business Competition . See External Resources.
     
  7. Beyond Mass Customization - B. Joseph Pine II - Harvard Business ...
    May 2, 2011 ... That's why mass customization is so important today. (See my HBR articles Making Mass Customization Work, Do You Want to Keep Your ...
     
  8. What is mass customization? definition and meaning
    Definition of mass customization: Production of personalized or custom-tailored goods or services to meet consumers' diverse and changing needs at near ...