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penetration pricing

Charging a low initial price for a new product in order to attract customers and build market share.

Related information about penetration pricing:
  1. Penetration pricing - Wikipedia, the free encyclopedia
    For other pricing strategies and policies please see here: Pricing strategies. Penetration pricing is the pricing technique of setting a relatively low initial entry ...
     
  2. Penetration Pricing Definition | Investopedia
    A marketing strategy used by firms to attract customers to a new product or service. Penetration pricing is the practice of offering a low price for a new product or ...
     
  3. Pricing Strategies - Penetration Pricing
    Pricing Strategies - Penetration Pricing. Author: Jim Riley Last updated: Sunday 23 September, 2012. You often see the tagline “special introductory offer” – the ...
     
  4. Penetration Pricing Examples | Chron.com
    Penetration pricing is a marketing technique in which a company offers a new product at a price significantly lower than its competitors. Once it has gained a ...
     
  5. Penetration Pricing - Encyclopedia - Business Terms | Inc.com
    Penetration pricing is one of two contrasting but attention-grabbing techniques for introducing new products or services to a market. In penetration pricing, the ...
     
  6. What is market penetration pricing? definition and meaning
    Definition of market penetration pricing: A strategy adopted for quickly achieving a high volume of sales and deep market penetration of a new product.
     
  7. What is penetration pricing? definition and meaning
    Definition of penetration pricing: Charging a low initial price for a new product in order to attract customers and build market share.
     
  8. Penetration Pricing: Definition from Answers.com
    penetration pricing Pricing method of new product introduction to market that consists of pricing low and promoting heavily in order to gain a large market.